Social Media for Restaurants

Social media continues to have a big influence on the way we consume, and the restaurant industry is no exception. That’s likely only to increase in 2019. The ‘grammability’ of a meal – how photogenic a dish is for an Instagram post – has become a significant selling point. Food bloggers influence customer decisions. Online review sites shape consumers’ choices. Photo-sharing apps are even changing what restaurants serve to customers. The popular use of Instagram, Facebook Live and YouTube are encouraging restaurants to serve visually dazzling menu items, from cocktails that change in colour to beer that glitters.